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Cow Horse



JULY 1st - JULY 2nd 2023
Starting at 6 am Central Time Online!

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Don't Be Just A Number With Someone Else

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Be Family With Us Instead

Tactical Equine Online Sales, LLC  is your source for buying and selling quality western performance horses online. The Covid-19 pandemic forever changed the traditional auction experience during the lockdown. Ever since, online auctions have been making tremendous impacts on the way horsemen and horsewomen buy and sell quality horses.

My business is here to provide you with a next-level experience that focuses on a few core values. 

Customer Service - Customer service is my top priority. I don't care how large or small your operation is; how much money you do, or don't, have. I don't care if you are new to the industry, or an industry veteran. You will always get treated with dignity and respect when you work with me. I strive to go the extra mile for my clients.

Honesty & Integrity - It doesn't always seem like there's much of that floating around in the industry these days, but I promise it's still alive and well, and it's right here. You will always receive honesty from me, even if it's something you may not want to hear. I conduct my business with integrity and enjoy customers who take pride in those same values. 

Do The Right Thing - I always strive to do the right thing. That thing may not always be what is popular or trending, but my promise is to do right by the horse, and to do right by you.

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Tactical Equine Online Sales was incorporated in 2022 through the state of Pennsylvania as an additional horse sale option for the network of clients I have developed over the past 25 years in the reining, cutting, working cow horse, ranch, pleasure, and halter horse industries.


I have spent over the past 15 years dedicated to equine marketing through my graphic design business,, where I have designed stunning advertisements, logos, websites, photography and more for some of the industry's leading stallions and breeders. My work has been published in just about every western performance magazine in the industry and I have designed for industry leaders such as Sanctus, Dual Reyish, Zak 34, Aaron Ranch, Solo Select, LLC, Tabor Ranch, and many, many more!



Last year, many of my clients were frustrated with the crackdown on horse sales on Facebook, and asked if I could develop an avenue for them to sell their horses easily, ethically, honestly, and hassle free. Thus, Tactical Equine Online Sales, LLC was born. I incorporated the business, got licensed, bonded and insured as a legal Auction Company, and enrolled in a Class A Auctioneering school. While running online auctions may be a new endeavor, I am certainly not new to the industry, nor selling horses. 

Some of my personal accomplishments in the industry include 6 Open & Amateur World Championship titles, 4 National Championship titles, multiple ROM's, Superiors, and NRHA money earned. I became a World Champion and Color Breed Congress Champion Breeder before I turned 30 years old through my homegrown program. I possess a Bachelor's of Science in Psychology and a Master's of Business Administration with a Specialization in Marketing. I believe in continuous learning and am always taking new courses to enhance my skill set. So what does all this mean for you? It means you're going to get years of industry knowledge at your fingertips in a friendly, informative, and honest fashion. Let's grow together! 

About Us

Meet Our Team

Heidi Schlenker

Heidi Schlenker

Owner/Auctioneer AU006324

(972) 750-8278

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Havilah Craig

Equine Sales Rep West Coast

(406) 361-0983

Jamie Arthur

Jamie Arthur

Office Manager

(214) 808-0649

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Dee Redenius

Equine Sales Rep South

(918) 766-3985

Jennifer Springston

Jennifer Springston

Equine Sales Rep Midwest

(541) 417-0253

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Jenaia Ward/Platinum Fitting

Equine Sales Rep Florida

(352) 238-8166

Meet Our Team


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Saturday July 1st - Sunday July 2nd, 2023
Sale Starts at 6AM Saturday July 1st online at

Join us for the Tactical Equine Online Sales, LLC Summer Sale where you will find quality horses, prospects, and embryos from a variety of disciplines! Get registered to bid here.

Upcoming Sales
Featured Horses

Featured Horses

Browse horses consigned to the upcoming online sale. Horses will be added in the order consigned.  Sale starts Saturday, July 1st at 6AM and ends Sunday, July 2nd @ 6PM Central Time. To get registered to bid click here



Be sure to download our app from the Google Play store and the Apple store. Our Apple app is currently being built so please bare with us. Below is a link to the Google Play app.

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Our Sponsors

We deeply appreciate the support of our sponsors. Clicking on the images below will redirect you to each sponsor's website to view products and services. Check them out! They may have something you need!

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